Choosing the right tools
Tools of the trade
All success stories are rooted in solid planning. And a part of it is simply knowing the tools and tradeoffs. In this section, we look at the various methods of creating landing pages - so you can feel prepared. This way you can avoid late-stage mistakes in the process.
Doing-it-yourself is best when you want the tightest control on your workflow and infrastructure, giving you competitive advantage over your rivals. Also helpful if your needs are too unique to solve using standard tools and services.
However, this is also the costliest option, including payroll, time-to-market, ongoing maintenance. And most importantly, the opportunity cost of straying away from your core competencies.
If you ever find yourself in this situation, try considering a hybrid alternative by extending a landing-page platform using webhooks or APIs.
Or any Content Management System for that matter.
Bloggers love Wordpress, which is why every 1 out of 3 websites runs on it1. But it isn’t always the best option for all purposes. Landing pages happen to be one such blind-spot where Wordpress fails miserably. Here’s why:
No support for A/B testing: While 3rd party plugins exist to fill the gap, they end up costing as much as managed platforms, with half the functionalities. This limitation alone should be a deal-breaker.
Bloated assets: Typically, a CMS combines stylesheets and scripts across all its pages, widgets, 3rd party plugins, and injects this shared bloat into all page views. Slowing down your landing pages in the process.
CDN support: Most hosting providers do not offer high-performance CDN, if at all. Leaving non tech-savvy business owners at a disadvantage.
Landing page platforms such as PageHits
Platforms like PageHits are engineered from the grounds-up for landing pages, with enterprise-grade infrastructure, asset optimization that guarantees fastest possible page-load times.
The page-builder makes it easy for marketers and growth-hackers create pages without coding or design experience.
What to look for
Whichever approach you adopt, ensure your landing pages are:
- Fast, because speed matters
- Capable of AB tests
- Easy to collaborate on
In the next chapter, you can see how easy it is to design landing pages in less than 10 minutes.